Reworq – Digital Marketing Consultancy

Senior Paid Media Consultant

Digital Marketing Strategist

E-Commerce Specialist

The person behind Reworq is Anna. A paid media expert with a proven record of growing revenue through omnichannel campaigns. Through a network of trusted media experts, Anna achieves cross-channel synergy across paid, owned, and earned media.

Her keen eye for the digital landscape, combined with an understanding of customer brand perception, allows her to confidently provide her clients with paid media excellence. Instilling an ethos of creativity while using disruptive technology is key to Anna's approach to marketing strategy.

The cornerstones of her work ethic are resilience and industry-leading service, which has led to enhanced profitability and a portfolio of satisfied clients. The combination of Anna's leadership experience and technical skills can help you achieve your business goals.

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What I Do

Performance Marketing

By guiding clients' decision-making, I minimize wastage so that campaigns can have maximum impact and ROI. As a data-driven marketer, I can help you reach your marketing goals and grow your business.

Maximise Reach

Through collaboration with clients and media owners, I increase client audiences and customer bases. By facilitating effective, paid media campaigns, I boost response rates and engage customers with brands.

Omnichannel Strategy

My goal is to maximize client growth through future-proofed paid media campaigns. My creative ideas enable effective audience segmentation, which results in ultra-targeted campaigns using the right channel mix.

Tracking & Analytics

My experience in data analysis and using new insights to determine marketing strategies allows me to ensure effective tracking and measurement of all campaigns.

Testimonials

Anna was an absolute pleasure to work with over the last couple of months. The work she has carried out has completely transformed our client campaigns and given us a much better overview of the data. Anna was really hardworking and always went above and beyond to help us out.

Josh Heaton

SLG

Anna is a joy to work with. She's hard working and reliable. Anna is passionate about her work and that passion also extends to our brand which is so refreshing. Above all, she gets results and has made a huge difference to our company.

Natalie Hill

Tiny Riot

During unprecedented times [Anna] stepped up to the mark, offering more than the scope of her role entailed which has been critical to the company's growth.

John Bougoudis

MD, Toys-Shop.gr

Anna showed a great deal of proactive understanding of the state of PPC in different markets, using that to the advantage of each account.

Perikles Skronias

Freelance Paid Media Strategist

Understood our business very quickly. Exceptional attention to detail. Recommend!

Tom Harrow

Director, Little Ones London

Anna is a great search practitioner and particularly specialist at all aspects of Google Shopping.

Jonathan Pearson

Awkward Digital

Clients

Resume

9 Years of Experience

Experience

2016 - Current

Paid Media Consultant

Building a strong client portfolio, I maximise client growth through shaping and executing future-proofed cross-media strategies. Here, I lead campaigns for clients on a strategic and operational level. I successfully integrate with client teams to drive more informed decision-making across their business and facilitate more effective customer targeting. I develop and perform staff training sessions to ensure maximum support from client teams throughout marketing projects and campaign lifecycles. Alternatively, I deliver effective support to media agencies with their extra workload (inc. Google’s fastest-growing agency). I support preparations of pitch work, competitor analysis, post-campaign analysis, reporting, AB testing and account auditing.

2019 - 2020

Paid Media Director

Reporting to the MD to lead the delivery of client digital marketing campaigns, I worked on seven UK-based eCommerce accounts. Here, I shaped high-impact paid media campaigns to over exceed ambitious ROAS and revenue targets, assuring that they were highly targeted and scalable. I oversaw and optimised search, social, and shopping channels, rendering maximum brand exposure while maintaining profitability. I worked closely with the content director to shape and deliver omnichannel campaigns, ensuring all messaging was consistent across all channels.

2014 - 2016

Online Marketing Manager

Reporting to the MD, I led Search, Display, and Paid Social Activity from defining strategy through the implementation stage. Here, I focused heavily on digital acquisition, maximising online conversion rates, while infusing compelling messaging across multiple channels. I also performed ongoing analysis of the digital landscape to ensure that campaigns benefitted from the latest developments in the market. I managed, coached, and mentored a team of two people, identifying training needs, coaching them into progressively expanded roles, and securing healthy leadership pipelines.

2014

Media Manager

Working with various eCommerce clients and tech giants, I performed effective campaign management, including creating, trafficking, and monitoring large-scale campaigns across Facebook and Twitter. I used sophisticated technology to exceed DR targets. Here, I ensured accurate campaign reporting using a data-driven approach to optimise campaign performance and provide actionable insights that facilitated future decision-making across client marketing channels.

2012 - 2013

Account Manager

Developing highly effective biddable media strategies, I worked on a portfolio of high-budget accounts (£100K+), overseeing entire campaign development lifecycles. Being the main point of contact for six client accounts, including a luxury brand, a luxury travel agent, a telecoms provider, an insurance company and two FMCG brands, I strengthened client relationships across the portfolio. Here, I authored performance forecasts prior to launch and post-campaign evaluations on completion. I managed and trained a team of two while regulating optimisation work and day-to-day account management.

2012

Paid Media Analyst

Continuously demonstrating increased authority across several eCommerce accounts, I employed complex attribution modelling techniques and conversion path reporting to exceed ambitious performance targets. Here, I developed team processes, aiming to regulate optimisation work while leading hands-on PPC training. I played a key role in the continual evolution of the PPC approach and shared best practice and innovation across the agency. Ensuring accurate and prudent bid management, I used a suite of tools, including Marin, GA and DoubleClick, to manage both Search and GDN campaigns across all engines.

2010 - 2012

Search Executive

Working closely with account managers, clients and media owners, I ensured that Paid Search campaigns were efficiently managed and optimised. Here, I kickstarted my career in paid media working for the UK's leading telecoms company. I liaised with other agencies (SEO, Creative) to achieve cross-media synergy. Building and updating performance reports, I produced actionable insights that improved campaign efficiencies and increased ROI. I gained a comprehensive knowledge of leading analytics platforms, including Ignition One, Omniture, and Google Analytics.

Education

2010

MA Marketing

I represented my cohort. I took over as team leader of two group projects.

2006

BSc (Hons) Cosmetic Science

Dissertation: New Product Development of a “Natural” Hand & Body Lotion.

Technical Skills

PPC account audit

100%

Shopping feed health check

85%

Google analytics set up

80%

Tracking audit

80%

Tools

Google Ads

100%

Google Analytics

90%

Ads Microsoft Advertising

85%

Facebook Business Manager

88%

LinkedIn Ads

80%

Twitter Ads

75%

Google Data Studio

60%

Search Ads 360

85%

Google Tag Manager

55%

Marin Software

60%

Ignition One

60%

Case Studies

Contact

Get in Touch

GR: +30 6970 38 67 47

UK: +44 (0)208 133 9180

London Office

71-75 Shelton St. WC2H

GR Office

P. Koromila 48, 54622

anna@reworq.uk

hello@reworq.uk