Anna is the person behind Reworq. She is a paid media expert with an outstanding record and proven ability in delivering revenue growth through effective omnichannel campaign development and management. Anna achieves cross-channel synergy by working closely with a trusted network of other media experts, providing consulting across paid, owned and earned media.
With one eye on the digital landscape and the other on customer brand perception, she confidently delivers the highest level of paid media excellence to her clients. Anna has a true passion for new media and instils an ethos of creativity while using disruptive technology to maximise the effectiveness of marketing automation.
Resilience and industry-leading service are the cornerstones of her work ethic, and the result is enhanced profitability along with a portfolio of satisfied clients. By combining her leadership experience with her technical skills, Anna can make significant contributions to help you realise your business objectives.
During unprecedented times [Anna] stepped up to the mark, offering more than the scope of her role entailed which has been critical to the company's growth.
Understood our business very quickly. Exceptional attention to detail. Recommend!
Anna showed a great deal of proactive understanding of the state of PPC in different markets, using that to the advantage of each account.
Building a strong client portfolio, I maximise client growth through shaping and executing future-proofed cross-media strategies. Here, I lead campaigns for clients on a strategic and operational level. I successfully integrate with client teams to drive more informed decision-making across their business and facilitate more effective customer targeting. I develop and perform staff training sessions to ensure maximum support from client teams throughout marketing projects and campaign lifecycles. Alternatively, I deliver effective support to media agencies with their extra workload (inc. Google’s fastest-growing agency). I support preparations of pitch work, competitor analysis, post-campaign analysis, reporting, AB testing and account auditing.
Reporting to the MD to lead the delivery of client digital marketing campaigns, I worked on seven UK-based eCommerce accounts. Here, I shaped high-impact paid media campaigns to over exceed ambitious ROAS and revenue targets, assuring that they were highly targeted and scalable. I oversaw and optimised search, social, and shopping channels, rendering maximum brand exposure while maintaining profitability. I worked closely with the content director to shape and deliver omnichannel campaigns, ensuring all messaging was consistent across all channels.
Reporting to the MD, I led Search, Display, and Paid Social Activity from defining strategy through the implementation stage. Here, I focused heavily on digital acquisition, maximising online conversion rates, while infusing compelling messaging across multiple channels. I also performed ongoing analysis of the digital landscape to ensure that campaigns benefitted from the latest developments in the market. I managed, coached, and mentored a team of two people, identifying training needs, coaching them into progressively expanded roles, and securing healthy leadership pipelines.
Working with various eCommerce clients and tech giants, I performed effective campaign management, including creating, trafficking, and monitoring large-scale campaigns across Facebook and Twitter. I used sophisticated technology to exceed DR targets. Here, I ensured accurate campaign reporting using a data-driven approach to optimise campaign performance and provide actionable insights that facilitated future decision-making across client marketing channels.
Developing highly effective biddable media strategies, I worked on a portfolio of high-budget accounts (£100K+), overseeing entire campaign development lifecycles. Being the main point of contact for six client accounts, including a luxury brand, a luxury travel agent, a telecoms provider, an insurance company and two FMCG brands, I strengthened client relationships across the portfolio. Here, I authored performance forecasts prior to launch and post-campaign evaluations on completion. I managed and trained a team of two while regulating optimisation work and day-to-day account management.
Continuously demonstrating increased authority across several eCommerce accounts, I employed complex attribution modelling techniques and conversion path reporting to exceed ambitious performance targets. Here, I developed team processes, aiming to regulate optimisation work while leading hands-on PPC training. I played a key role in the continual evolution of the PPC approach and shared best practice and innovation across the agency. Ensuring accurate and prudent bid management, I used a suite of tools, including Marin, GA and DoubleClick, to manage both Search and GDN campaigns across all engines.
Working closely with account managers, clients and media owners, I ensured that Paid Search campaigns were efficiently managed and optimised. Here, I kickstarted my career in paid media working for the UK's leading telecoms company. I liaised with other agencies (SEO, Creative) to achieve cross-media synergy. Building and updating performance reports, I produced actionable insights that improved campaign efficiencies and increased ROI. I gained a comprehensive knowledge of leading analytics platforms, including Ignition One, Omniture, and Google Analytics.
I represented my cohort. I took over as team leader of two group projects.
Dissertation: New Product Development of a “Natural” Hand & Body Lotion.
